Hip-Hop's Universal Appeal

So a little while ago we talked about Hip-Hop and marketing. In the post I mentioned a movie trailer that I had seen, that had "Everyday I'm Hustlin" boomin in it. I wasn't really paying attention to the commercial because it was one of those movies that didn't interest me, but that beat always commands attention. So I couldn't remember the name of the movie, but here it is...

I wonder how many black people are gonna go see this movie. I'll be honest and say that after watching the trailer a few times I thought it looked pretty funny, but I'm gonna guess and say that the faithful fans of Tyler Perry and Taraji P. Henson won't be turning out in droves to see this one. Aside from that, I wonder if Rick Ross has seen this. If so, what was his reaction? Maybe he just smiled and shook his head like I did. Maybe he was proud that this song of his has caught on the way that it has. I remember hearing Katt Williams talk about how the song speaks to everybody who in some way shape or form is hustlin and grindin toward a goal.

So what's really funny to me about this is that there's like two black people in the entire trailer, but the whole thing is dominated by Hip-Hop beats and rap songs. Absolutely amazing! They say, sex sells. Apparently, Hip-Hop sells too.